“The market is so crowded that if you sell generic offerings for everyone, you will become relevant to no one.
Use a scientific approach to validate channels, niches, value propositions, and ideal customers before you scale your budget, so you can invest safely.”.
Learn how to do it yourself!
They require an education process.
There is a buying committee that makes the decision.
You have to consider the different phases of the customer’s purchase.
Understand the different market niches
Create specific value offers by service, niche and buyer persona.
Put the right message at the right time for your customers.
Your marketing plan will be a fully customized market study presented in a 50-80 page Google Slides deck, with highly relevant information specifically tailored to your business needs.
This is our approach:
Industry & Buyer Persona definition
We create the value proposition canvas that includes buyer personas, tasks, pain points, objectives, and buyer journey.
3 buyer personas per industry.
We analyze two competitors similar to your business and one competitor that focuses on each selected industry.
Value proposition and irresistible offer design
We create 2 value propositions for each buyer persona per industry.
Website conversion optimization with value propositions
We analyze your current website and provide clear instructions for improvement, including suggestions on copy, CTAs, and even wireframes.
We design two funnels: one filled with paid advertising and the other with email marketing, LinkedIn outreach, and lead nurturing campaigns.
We create the scripts for the cold sales funnel + all the email sequences for lead nurturing campaigns
SEO and content strategy
We create a sequence of articles for your website with content that reflects the buying intent of your buyer personas and aligns with their interests.
160 Days roadmap and action plan
We provide you with clear instructions to execute your strategy, this in a period of time from 6 months to 1 year (depending on the service you paid for).
All our plans have the same structure; the difference lies in the number of target industries we work with.
This is because we conduct a market study for each industry, and each value proposition is specifically tailored to the decision-makers relevant to you in each industry.
2 Target Industries
4 Target Industries
6 Target Industries
During the call we will evaluate your product, promotional offerings, target audience, and suggest a funnels strategy tailored to your company